Strategic Marketing & PR for Government, Utilities, and Mission-Driven Organizations
Serving Sacramento-area agencies, utilities, and nonprofits with communications that connect and deliver results
Hi, I’m Darren Huppert.
With more than 25 years of experience in marketing, communications, and public relations, I help government agencies, public utilities, and mission-driven organizations connect with the communities they serve — clearly, credibly, and effectively.
I’ve led communications programs at SMUD, Placer County, and the Northern California Power Agency, managing everything from day-to-day social media strategy to crisis communications inside an Emergency Operations Center. I understand how public agencies and utilities operate from the inside, which means I can hit the ground running and deliver results without a long learning curve.
I’m a Gold Country native, based in Rocklin, and I have a genuine stake in this region’s success. When you work with me, you get a seasoned communications professional who knows the local landscape, understands your audience, and brings a track record you can point to.
Marketing & Social Media Strategy
From social media campaigns to email marketing and beyond, I develop strategies that meet your audience where they are — and move them to action. I’ve managed accounts with tens of thousands of followers and built campaigns that earned regional and national attention.
Public Relations & Community Outreach
I have established relationships with Sacramento-area media and local elected officials. Whether you need to manage a news cycle, build community awareness, or engage hard-to-reach audiences, I know how to get the right message to the right people.
Strategic & Crisis Communications
Public agencies face unique communications challenges — rate increases, service disruptions, emergencies, and public scrutiny. I’ve developed and executed communications plans for all of it, including firsthand experience managing communications inside an Emergency Operations Center.
Web Design & Digital Presence
A strong digital presence starts with a website that works. I build clean, effective sites that reflect your organization’s mission and make it easy for your community to find what they need.
A Track Record That Speaks for Itself
- Managed social media programs reaching 100,000+ followers across multiple platforms
- Led crisis and emergency communications for a regional utility serving 1.5 million customers
- Produced a COVID-19 community campaign recognized by Adobe as a best-in-class example
- Directed digital communications strategies, generating measurable increases in community engagement and web traffic
- 25+ years of experience spanning government, utilities, nonprofits, and the private sector
in Rocklin, California.