Services

Strategic Communications Solutions for Government, Utilities and Mission-Driven Organizations

Whether you need day-to-day communications support or a strategic partner for a high-stakes initiative, I bring the experience, expertise and insider knowledge to deliver results that matter. Every engagement starts with a conversation — I take the time to understand your organization, your audience and your goals before recommending a path forward.

Marketing & Social Media Strategy

What’s Included

From strategy development to day-to-day execution, I help organizations build and maintain a meaningful presence where their audiences are. Services include:

  • Social media strategy, content planning and account management
  • Email marketing campaigns and newsletter programs
  • Digital advertising strategy and campaign management
  • Content creation, including graphics, copy and video concepts
  • Analytics reporting and performance optimization
  • Platform management across Facebook, Instagram, LinkedIn, X, YouTube and more

Who It's Best For

Government agencies, public utilities and nonprofits that want to strengthen their community presence, increase engagement or launch a new program or initiative.

How I Work

I start by auditing your current presence and understanding your audience and goals. From there I develop a strategy tailored to your organization — not a generic template — and either execute it for you or work alongside your internal team. Every decision is tied back to measurable outcomes.

Results

I've managed social media programs reaching 100,000+ followers across multiple platforms and built campaigns that earned regional and national recognition, including a COVID-19 community campaign for Placer County that Adobe recognized as a best-in-class example of digital communications.

Executive Communications

What’s Included

Some of the most important communications your organization produces come directly from your leadership. Board messages, op-eds, LinkedIn thought leadership, internal addresses and public statements all carry the weight of your executive’s personal credibility — and they need to be right. Services include:

  • Executive LinkedIn content and thought leadership articles
  • Internal leadership communications and all-staff messages
  • Op-eds and bylined articles for external publication
  • Board and stakeholder communications

Who It's Best For

Government agencies, utilities and mission-driven organizations whose executive leadership needs a consistent, credible public voice — or whose internal communications would benefit from stronger leadership messaging.

How I Work

Every executive I write for has a distinct voice, perspective and audience. I start by getting to know your leader — their priorities, their communication style and what they want to be known for. From there I develop a content approach that feels authentic to them and serves your organization’s broader communications goals.

Results

I’ve written thought leadership content for executives at SMUD and Placer County — two of Sacramento area’s most prominent public institutions — crafting LinkedIn articles, internal leadership communications and public-facing messaging that accurately reflected their voice and advanced their organizations’ strategic priorities. Executives trusted me with their most sensitive and high-visibility communications, and that trust was earned through consistent quality and discretion.

Public Relations & Community Outreach

What’s Included

Building and maintaining trust with your community requires consistent, strategic communication. Services include:

  • Media relations and press release development
  • Journalist and editorial outreach
  • Community engagement planning and execution
  • Stakeholder communications
  • Event communications and public affairs support

Who It's Best For

Government agencies and public utilities facing service disruptions, rate changes, public scrutiny or emergencies — organizations where getting the message wrong has real consequences for the community they serve.

How I Work

I work closely with your leadership to develop clear, consistent messaging and build a proactive communications program that gets ahead of the story rather than reacting to it.

Results

Over my career I've cultivated strong relationships with regional media outlets and local government officials throughout the Sacramento area — relationships that translate directly into coverage and community access for my clients.

Strategic & Crisis Communications

What’s Included

When the stakes are high, you need a communications partner who has been there before. Services include:

  • Crisis communications planning and preparedness
  • Emergency communications support
  • Issues management and rapid response
  • Internal communications strategy
  • Communications audits and gap analysis
  • Executive messaging and spokesperson preparation

Who It's Best For

Government agencies and public utilities facing service disruptions, rate changes, public scrutiny or emergencies — organizations where getting the message wrong has real consequences for the community they serve.

How I Work

I develop crisis communications plans before you need them, so when something happens, your team isn't starting from scratch. I've worked inside an Emergency Operations Center firsthand — I understand the pressure, the pace and what it takes to communicate clearly when it matters most.

Results

I've led crisis and emergency communications for a regional utility serving 1.5 million customers, managing messaging across multiple channels during high-pressure situations where clarity and speed were critical.

Web Design & Digital Presence

What’s Included

A strong digital presence starts with a website that works — for your organization and for the community you serve. Services include:

  • Website strategy, design and development
  • WordPress builds and customization
  • Website audits and optimization
  • SEO and AEO foundation setup
  • Landing page design
  • Ongoing maintenance and support

Who It's Best For

Government agencies, utilities, nonprofits and mission-driven organizations that need a professional, accessible and effective web presence — whether building from scratch, refreshing an outdated site or improving an existing one.

How I Work

I start with your goals and your audience. Every site I build is designed to be clean, fast, accessible and easy to manage — and optimized for search from day one. I handle the strategy, the design and the build. And I stay available after launch to make sure everything is running smoothly.

Results

This website is an example of my work. I also built and managed the digital presence for a Placer County Supervisor’s reelection campaign — he won. At a larger scale, I previously managed the Placer County government website, overseeing digital communications for one of the fastest-growing counties in California.

Not Sure Where to Start?

That’s completely normal. Most organizations I work with come to me with a challenge, not a service in mind. Whether you’re facing a communications crisis, planning a new initiative or simply wondering if your current approach is working — let’s talk.

I offer a free, no-pressure consultation to learn about your organization and share how I can help. There’s no obligation and no sales pitch — just a straightforward conversation with an experienced communications professional who understands your world.

Schedule a Free Consultation